Privacy Policy

1. Who We Are

Shield Equipment Ltd ("Shield Equipment", "we", "us", or "our") is an authorized Wacker Neuson and AMI Attachments dealer located at 116 William St, Parry Sound, ON P2A 1V8. This policy explains how we collect, use, and protect personal information you provide when using our website at shieldequipment.ca.

2. Information We Collect

We collect personal information only when you voluntarily provide it, including:

• Contact & inquiry forms — name, email address, phone number, company name, and message content when you request product information or a demo.
• Earlier credit applications — business and financial information you may have submitted through our previous credit application form. New QuickFi applications are completed on QuickFi's site, not on this website.
• Equipment configuration — the machine model, edition, options, and attachments you select when building a quote request. This is stored locally in your browser and sent to us only when you submit an inquiry.

We do not use tracking cookies, advertising pixels, or analytics platforms that identify individual visitors.

3. How We Use Your Information

Information you submit is used solely to:

• Respond to your inquiry, quote request, or demo booking.
• Maintain records of credit applications previously submitted through our website.
• Communicate with you about equipment availability, pricing, and orders.
• Maintain records of our business interactions as required by applicable law.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Information Sharing

We may share your information with trusted service providers who assist us in operating our website or conducting our business (for example, email service providers), provided they agree to keep your information confidential. We may also disclose information where required by law or to protect the rights, property, or safety of Shield Equipment Ltd, our customers, or others.

5. Data Retention

Inquiry and contact records are retained for as long as necessary to fulfill the purpose for which they were collected and to comply with applicable legal or accounting requirements. Credit application data is retained in accordance with applicable financial record-keeping obligations.

6. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. Our website is served over HTTPS and access to submitted inquiry data is restricted to authorized Shield Equipment staff.

7. Your Rights

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to request access to the personal information we hold about you, to have inaccurate information corrected, and to withdraw consent to our use of your information (subject to legal or contractual restrictions). To exercise these rights, contact us at the details below.

8. External Links

Our website may contain links to manufacturer websites (such as Wacker Neuson and AMI Attachments). We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision. Continued use of the site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: